Look, the bottom line is that email marketing has a 4,200% return on investment (ROI). That’s a return of $42 for every dollar spent. — Look, the bottom line is that email marketing has a 4,200% return on investment (ROI). That’s a return of $42 for every dollar spent. In August 2021, HubSpot published their email marketing stats report and the findings speak for themselves, you can see some of the highlights below:

If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. — If I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late…

One of the best ways to let your customers learn more about your company is through the About Us page. — One of the best ways to let your customers learn more about your company is through the About Us page. This is where people navigate to see what you’re all about so they can feel better connected to a brand. As the brand itself, an About Us page is where…

Writing copy for any channel is a challenging task. Often, what works for one thing doesn’t translate to another. — Writing copy for any channel is a challenging task. Often, what works for one thing doesn’t translate to another. For example, when writing for social media captions, the language is typically informal, grammatically all-over-the-place and has short, choppy sentences. Whereas a product page on a website will have more detailed…

A customer journey is a visual roadmap of every touchpoint your customer goes through, as they interact with your brand, product or… — A customer journey is a visual roadmap of every touchpoint your customer goes through, as they interact with your brand, product or service. It helps companies visualise the experience that a user has as they move through different processes. All the way from the initial stage of awareness — right…

Did you know that the cost for acquiring a new customer is 5x more than it is to retain one? — Did you know that the cost for acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as…

As we know, copywriting is writing that persuades people into taking a form of action. — As we know, copywriting is writing that persuades people into taking a form of action. Copywriters have become increasingly in-demand since Covid-19 struck the planet and more businesses had to adopt digital strategies. For us writers, the demand has always been there ( digital marketing is nothing new) but a…

I promise I’m not talking about the same people here! — I promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our reader into taking a form of action; what we don’t often hear about is the process…

Copy vs content. Strikingly similar but serve very different purposes. — Copy vs content. Strikingly similar but serve very different purposes. These two terms are confused more than “your” and “you’re”. And we get it. The two share a lot in common. Content (not the writing, just the actual content itself) is the driving force in digital marketing. …