Apr 184 Copywriting Blogs To FollowYou might be just starting out in your career as a copywriter and wondering which blogs offer the best content for honing your skills. Or, you might be an entrepreneur who likes to write your own content but could do with some tips to really make the words shine. Whatever…Copywriting3 min read
Apr 11Email Copywriting: A Quick Guide On Different Types and What They DoLook, the bottom line is that email marketing has a 4,200% return on investment (ROI). That’s a return of $42 for every dollar spent. In August 2021, HubSpot published their email marketing stats report and the findings speak for themselves, you can see some of the highlights below:Copywriting3 min read
Apr 4The Pomodoro Technique and How It Boosts ProductivityIf I told you that tomatoes hold the key to unlocking your productivity, you’d rightly think I’m mad. Orrrr, you’d follow that curious instinct and read on to find out how you can utilise this well-known but under-appreciated creative hack! Designed by developer and entrepreneur Francesco Cirillo in the late…Writing3 min read
Mar 26What an About Us Page Says About YouOne of the best ways to let your customers learn more about your company is through the About Us page. This is where people navigate to see what you’re all about so they can feel better connected to a brand. As the brand itself, an About Us page is where…Copywriting3 min read
Mar 195 Best Practices for Writing Website CopyWriting copy for any channel is a challenging task. Often, what works for one thing doesn’t translate to another. For example, when writing for social media captions, the language is typically informal, grammatically all-over-the-place and has short, choppy sentences. Whereas a product page on a website will have more detailed…Copywriting3 min read
Mar 12What is the Customer Journey?A customer journey is a visual roadmap of every touchpoint your customer goes through, as they interact with your brand, product or service. It helps companies visualise the experience that a user has as they move through different processes. All the way from the initial stage of awareness — right…Customer Experience4 min read
Feb 268 Ways to Build Long-Term Relationships With CustomersDid you know that the cost for acquiring a new customer is 5x more than it is to retain one? This is a statistic for a customer’s LTV (lifetime value). Basically, an LTV is calculated to determine how much revenue a customer will generate your business over their lifespan as…Copywriting4 min read
Feb 19What Skills Do You Need To Become a Copywriter?As we know, copywriting is writing that persuades people into taking a form of action. Copywriters have become increasingly in-demand since Covid-19 struck the planet and more businesses had to adopt digital strategies. For us writers, the demand has always been there ( digital marketing is nothing new) but a…Copywriting4 min read
Feb 11Copywriters Who Think vs. Copywriters Who WriteI promise I’m not talking about the same people here! To help give a little context, let’s clarify what separates these two types of writers. We know copywriting is the art of persuading our reader into taking a form of action; what we don’t often hear about is the process…Copywriting3 min read
Feb 3What’s the Difference Between Copywriting and Content Writing?Copy vs content. Strikingly similar but serve very different purposes. These two terms are confused more than “your” and “you’re”. And we get it. The two share a lot in common. Content (not the writing, just the actual content itself) is the driving force in digital marketing. …Copywriting4 min read
